Amazon está explorando cambiar su tarjeta de marca compartida emitida por Chase de Visa a Mastercard, la última escalada en su batalla de tarifas de tarjetas de crédito con Visa según Bloomberg. La cartera contiene más de US$15.000 millones en préstamos y un volumen anual estimado de US$50.000 millones..
A continuación, la información completa en inglés.
Amazon’s frustration over the fees it pays on Visa credit card transactions likely influenced its decision to seek out another network for its co-brand card. It also plans to stop accepting Visa credit cards in the UK and imposed a 0,5% surcharge on Visa credit cards in Australia and Singapore.
Card fees on ecommerce purchases tend to be higher because they carry a greater risk of fraud. And as one of the biggest online retailers in the world, Amazon pays billions of dollars’ worth of fees each year.
Amazon is likely using its co-brand card portfolio to pressure Visa into negotiating better fee terms. But if that fails and it decides to switch networks, it might also need to find a new issuer—the etailer was reportedly exploring a sale earlier this year—resembling Amex’s Costco portfolio sale to Citi in 2016.
Amazon is the top US etailer, which makes its portfolio extremely attractive. But losing its volume would have a fairly limited effect on Visa’s overall business and leadership standing: Amazon’s portfolio is equivalent to just 1% of Visa’s total US volume in 2020.
But Amazon is expected to hit US$376,57 billion in US ecommerce sales this year, per eMarketer forecasts from Insider Intelligence—and many of these transactions will likely flow through Visa’s network. Visa might want to avoid alienating Amazon further and losing this volume, especially if Amazon enacts more Visa bans internationally.
The bigger picture: Amazon’s growing frustration over merchant card fees—and its recalcitrance in response—could lead Visa to cut a deal with the etailer.
But Visa may also end up lowering its fees across the board, especially if other large retailers decide to join in and exert pressure as well. That could improve Amazon’s reputation among merchants after being perceived as a threat or rival for years.